4. How do I choose the domain name?
First of all, a domain name is essential due to the exposure of your own website as far as it concerns the web optimization and choosing a domain name is important since you need to take into account the key words used within the website. While choosing a domain name, several aspects matter because they characterize the activity of the website such as: company name, the brand name you want to build, the products/services you intend to sell, etc.

Please find below a piece of advice for choosing the domain name:
  • You’d rather choose a short domain name that is easy to remember
  • If attracting visitors by search engines is important for you, we suggest you to insert in the domain name at least one key word representing the word that you think that potential visitors would ‘Google’ for it in order to reach your website.
  • If you cannot decide which domain name to choose from two possible options, it might be useful to purchase both of them so as your website visitors could not land to another website by mistake.







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